{"id":262,"date":"2023-10-27T04:48:55","date_gmt":"2023-10-27T03:48:55","guid":{"rendered":"https:\/\/designingcoffee.com\/?p=262"},"modified":"2023-12-28T22:45:55","modified_gmt":"2023-12-28T22:45:55","slug":"process-coffee","status":"publish","type":"post","link":"https:\/\/designingcoffee.com\/?p=262","title":{"rendered":"Process Coffee"},"content":{"rendered":"\n
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BRANDING AND PACKAGING<\/h6>\n\n\n\n

Process Coffee<\/p>\n<\/div>\n\n\n\n

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Business Type:<\/strong> Coffee Roaster and Supply Company<\/p>\n\n\n\n

Location:<\/strong> Belfast, Northern Ireland<\/p>\n\n\n\n

Website:<\/strong> process.coffee<\/a><\/p>\n\n\n\n

Design Partner:<\/strong> Angel & Anchor<\/a><\/p>\n\n\n\n

Category:<\/strong> Branding & Packaging<\/a><\/p>\n\n\n\n

‘Process Coffee’ pushes against the expectations of a typical coffee brand. The identity is highly influenced by 90s skateboard culture, helping to capture an approachable, upbeat, and personal attitude to specialty coffee. After creating the brand identity, Angel & Anchor drew further 90s inspiration from skateboarding videos to develop a packaging concept centered around the VHS tape. With different paper finishes, deboss details, and nostalgic design, each coffee brewer is immersed in an engaging experience from sleeve to cassette and inner bag.<\/p>\n<\/div>\n\n\n\n

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Design studio Angel & Anchor works with a number of independent specialty coffee clients and has found the industry\u2019s preferred aesthetic often feels clinical in its minimalism. To set the brand apart, Process released a design inspired by 90s nostalgia that was fun, and engaging and facilitated a whole new coffee experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Process Coffee in Belfast, Northern Ireland, released a design inspired by 90s nostalgia that was fun, and engaging and facilitated a whole new coffee experience. After creating the brand identity, Angel & Anchor drew further 90s inspiration from skateboarding videos to develop a packaging concept centered around the VHS tape.<\/p>\n","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[10,12],"_links":{"self":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/262"}],"collection":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=262"}],"version-history":[{"count":3,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/262\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}