{"id":301,"date":"2023-11-02T17:27:03","date_gmt":"2023-11-02T17:27:03","guid":{"rendered":"https:\/\/designingcoffee.com\/?p=301"},"modified":"2023-12-28T22:45:38","modified_gmt":"2023-12-28T22:45:38","slug":"saturnbird-coffee","status":"publish","type":"post","link":"https:\/\/designingcoffee.com\/?p=301","title":{"rendered":"Saturnbird Coffee"},"content":{"rendered":"\n
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BRANDIng AND PACKAGING<\/h6>\n\n\n\n

Saturnbird Coffee<\/p>\n<\/div>\n\n\n\n

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Business Type:<\/strong> Instant Coffee Company and Cafes<\/p>\n\n\n\n

Location:<\/strong> Changsha, China<\/p>\n\n\n\n

Website:<\/strong> saturnbird.com<\/a><\/p>\n\n\n\n

Category:<\/strong>\u00a0Branding & Packaging<\/a><\/p>\n\n\n\n

Winner of a Red Dot Design Award in 2020 <\/p>\n\n\n\n

What started as a specialty coffee shop in Changsha, China, has turned into a global leader in convenience coffee in the specialty space. <\/p>\n\n\n\n

After observing a trend towards home brewing and a lack of instant specialty coffee on the market, Saturnbird developed trademarked technology (“Super Extraction”) to preserve the flavor of specialty coffee while delivering it in an easy-to-prepare form. <\/p>\n<\/div>\n\n\n\n

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The brand’s Chinese name is sandunban <\/em>(\u4e09\u987f\u534a), meaning three and a half meals. The philosophy behind this is that three meals are for the body, and the half meal (coffee) is for the soul.<\/p>WU jun, Saturnbird Founder<\/cite><\/blockquote><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Like many single-serve coffee producers, Saturnbird had to carefully consider their ecological impact. <\/h2>\n\n\n\n

Choosing to use 100% recycled plastic, they also launched a long-term recycling plan called \u201cProject Return\u201d. Customers get points and special gear for returning their used mini cups, which are recycled into houseware. <\/h2>\n\n\n\n

In the first three years of Project Return, 125 thousand Saturnbird customers returned over 13 million<\/em><\/strong> mini cups.<\/h2>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

After observing a trend towards home brewing and a lack of instant specialty coffee on the market, Saturnbird developed trademarked technology (“Super Extraction”) to preserve the flavor of specialty coffee while delivering it in an easy-to-prepare form.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[14],"_links":{"self":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=301"}],"version-history":[{"count":2,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/posts\/301\/revisions\/331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=\/wp\/v2\/media\/305"}],"wp:attachment":[{"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designingcoffee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}