BRANDIng AND PACKAGING
Saturnbird Coffee
Business Type: Instant Coffee Company and Cafes
Location: Changsha, China
Website: saturnbird.com
Category: Branding & Packaging
Winner of a Red Dot Design Award in 2020
What started as a specialty coffee shop in Changsha, China, has turned into a global leader in convenience coffee in the specialty space.
After observing a trend towards home brewing and a lack of instant specialty coffee on the market, Saturnbird developed trademarked technology (“Super Extraction”) to preserve the flavor of specialty coffee while delivering it in an easy-to-prepare form.
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The brand’s Chinese name is sandunban (三顿半), meaning three and a half meals. The philosophy behind this is that three meals are for the body, and the half meal (coffee) is for the soul.
WU jun, Saturnbird Founder
![](https://designingcoffee.com/wp-content/uploads/2023/11/csm_04-04189-2020-12_a1ad389342.jpg)
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