The brand identity flows through the details of the space. Parma violet purple, light peach, and bright mailbox red are a sweet but punchy combination of colors for Little Sister’s palette. Colors splash the walls, contrasting grout with tiles, and a bright coffee machine dips the shop into an upbeat personality.

Little Sister’s custom mixed-case logotype combines a minimalist sans serif with swirling letterforms. The round open curves inspired by children’s handwriting paired with straightforward type create a playful nod to Lost & Found’s approach to their new project. The curly ‘E’s’ composed of flowing curves interrupting the tall sans serif’s uniformity give the brand the same air of mischief we often see in young kids. The playful hints throughout the brand carry Little Sister into a category of family-friendly fun. Alongside the logotype, alternative bubbly, inflated hand-drawn lettering serves as a cheerful dose of personality used throughout signage and packaging. A pairing body copy in a monospace style allows for an approachable and relaxed nature, whether detailing soft serve flavors of the day or shop opening hours.

Little Sister’s logo mark is an abstract swirl inspired by the north coast ocean waves, winding country roads, and soft serve ice cream swirls. The custom mark echoes the shape of the custom ‘E’ in the logotype with extended curves, becoming an illustrative motif for the brand, used across packaging and signage.